Chevrolet Montana AR Experience

Chevrolet Montana AR Experience

CLIENT

General Motors | Chevrolet

CLIENT

General Motors | Chevrolet

PROJECT OVERVIEW
PROJECT OVERVIEW

We created an innovative AR campaign in collaboration with Livia Elektra, Brazil's most influential digital artist, allowing users to collect digital AR assets and enter a contest to win a real Montana truck.

We created an innovative AR campaign in collaboration with Livia Elektra, Brazil's most influential digital artist, allowing users to collect digital AR assets and enter a contest to win a real Montana truck.

Chevrolet wanted to launch their Montana pickup truck with a campaign that would connect with digital-native audiences and create a sense of exclusivity and desire.

Chevrolet wanted to launch their Montana pickup truck with a campaign that would connect with digital-native audiences and create a sense of exclusivity and desire.

Digital collectibles campaign with Brazil's top digital artist.

Digital collectibles campaign with Brazil's top digital artist.

"The Montana AR Experience connected art, technology, and real-world rewards in a way we hadn’t seen before. It was bold, fresh, and genuinely engaging.”

"The Montana AR Experience connected art, technology, and real-world rewards in a way we hadn’t seen before. It was bold, fresh, and genuinely engaging.”