Magistral: AI Content
Magistral: AI Content
CLIENT
Magistral
CLIENT
Magistral
PROJECT OVERVIEW
PROJECT OVERVIEW
This project proved that when AI meets craft, anything is possible. Hyperrealism was the goal, but emotional believability was the real challenge.
This project proved that when AI meets craft, anything is possible. Hyperrealism was the goal, but emotional believability was the real challenge.
To create a 30-second commercial that looks indistinguishably real, using no physical production at all. The goal was to achieve cinematic quality, dynamic hand movements, foam realism, and believable lighting—entirely through generative tools.
To create a 30-second commercial that looks indistinguishably real, using no physical production at all. The goal was to achieve cinematic quality, dynamic hand movements, foam realism, and believable lighting—entirely through generative tools.
We used multimodal generative AI pipelines to simulate live-action footage, combining prompt engineering, CGI asset refinement, motion synthesis, and postproduction enhancement. The result: a fully AI-generated spot that looks filmed, feels premium, and meets brand standards for realism and impact—at a fraction of the time and resources.
We used multimodal generative AI pipelines to simulate live-action footage, combining prompt engineering, CGI asset refinement, motion synthesis, and postproduction enhancement. The result: a fully AI-generated spot that looks filmed, feels premium, and meets brand standards for realism and impact—at a fraction of the time and resources.