McDonald's Land
McDonald's Land
CLIENT
McDonald's
CLIENT
McDonald's
PROJECT OVERVIEW
PROJECT OVERVIEW
We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.
We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.
McDonald's needed to reconnect with Centennial consumers who were increasingly difficult to reach through traditional marketing channels.
McDonald's needed to reconnect with Centennial consumers who were increasingly difficult to reach through traditional marketing channels.
We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.
We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.