McDonald's Land

McDonald's Land

CLIENT

McDonald's

CLIENT

McDonald's

PROJECT OVERVIEW
PROJECT OVERVIEW

We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.

We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.

McDonald's needed to reconnect with Centennial consumers who were increasingly difficult to reach through traditional marketing channels.

McDonald's needed to reconnect with Centennial consumers who were increasingly difficult to reach through traditional marketing channels.

We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.

We created McDonald's Land, an interactive world within Roblox that integrated with real-world menu items, allowing consumers to redeem exclusive codes for in-game skins and enhancements.

"We were looking for a way to connect with younger audiences in a space they truly love — and McDonald’s Land delivered. It blurred the line between our physical menu and the digital world in a way that felt fresh, fun, and incredibly engaging."

"We were looking for a way to connect with younger audiences in a space they truly love — and McDonald’s Land delivered. It blurred the line between our physical menu and the digital world in a way that felt fresh, fun, and incredibly engaging."