A full-CGI production powered entirely by generative AI. Achieving photorealism without a single frame being filmed was both a creative and technical milestone.

We brought the Sedal experience to life through an AI-powered Magic Mirror. It blends AI and computer vision to deliver instant hair solutions.

We created an innovative AR campaign in collaboration with Livia Elektra, Brazil's most influential digital artist, allowing users to collect digital AR assets and enter a contest to win a real Montana truck.

We created McDonald’s Land, an interactive world inside Roblox. It connected with real menu items through exclusive codes ands skins.

We transformed every piece of owned media inside and outside McDonald’s restaurants into immersive 3D billboards, breaking the fourth wall.

We used AI to generate dynamic video content and an original soundtrack. Each piece highlighted fun, unexpected ways to enjoy Pipas. The result: a fully AI-driven campaign from visuals to music.