3D Immersive Billboards
3D Immersive Billboards
CLIENT
McDonald's
CLIENT
McDonald's
PROJECT OVERVIEW
PROJECT OVERVIEW
We transformed every owned media inside McDonald's restaurants into immersive 3D billboards that broke the fourth wall, creating an unexpected and engaging visual experience.
We transformed every owned media inside McDonald's restaurants into immersive 3D billboards that broke the fourth wall, creating an unexpected and engaging visual experience.
McDonald's needed to create buzz around their new McMelt Cheddar sandwich in a way that would break through the noise and capture consumer attention in-store.
McDonald's needed to create buzz around their new McMelt Cheddar sandwich in a way that would break through the noise and capture consumer attention in-store.
The campaign achieved 43% higher engagement than previous product launches, with a 28% increase in product trial and significant social media sharing of the in-store experience.
The campaign achieved 43% higher engagement than previous product launches, with a 28% increase in product trial and significant social media sharing of the in-store experience.