LookIAte by Sedal
LookIAte by Sedal
CLIENT
Unilever | Sedal
CLIENT
Unilever | Sedal
PROJECT OVERVIEW
PROJECT OVERVIEW
We brought the Sedal experience to life through an AI-powered Magic Mirror — an interactive device that blends AI and computer vision to deliver instant hair solutions. Users can virtually try on different hairstyles before choosing the perfect look to rock at their favorite artist’s concert.
We brought the Sedal experience to life through an AI-powered Magic Mirror — an interactive device that blends AI and computer vision to deliver instant hair solutions. Users can virtually try on different hairstyles before choosing the perfect look to rock at their favorite artist’s concert.
How can a haircare brand connect with Gen Z in a way that feels personal, fun, and tech-forward — especially in the hype of a live concert tour? Sedal needed more than a product placement — it needed an experience that fans could interact with, share, and remember.
How can a haircare brand connect with Gen Z in a way that feels personal, fun, and tech-forward — especially in the hype of a live concert tour? Sedal needed more than a product placement — it needed an experience that fans could interact with, share, and remember.
We built an AI-powered Magic Mirror that let fans try on iconic hairstyles in real time using computer vision. Once they picked their favorite, professional stylists brought the look to life right there at the venue. The experience blended beauty, tech, and music — and evolved city by city, learning which styles fans loved most.
We built an AI-powered Magic Mirror that let fans try on iconic hairstyles in real time using computer vision. Once they picked their favorite, professional stylists brought the look to life right there at the venue. The experience blended beauty, tech, and music — and evolved city by city, learning which styles fans loved most.
