Sedal Magic Mirror — Computer Vision for Unilever

An immersive retail experience that diagnoses the consumer's hair in real time with computer vision and returns personalized product recommendations. AI you can see, feel and that sells.

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Client

Unilever, needing to differentiate Sedal at the shelf and build a measurable, replicable brand experience at point of sale.

Challenge

Turn a passing retail moment into a memorable brand interaction —useful for the consumer and useful for the business. Generate real, non-generic recommendations without asking the user to fill out a form.

Solution

We designed Magic Mirror: a retail installation with computer vision that detects hair type and condition in real time, analyzes it with AI and returns the exact Sedal product recommendation for that consumer, with engagement metrics built in.

Results

Real-time
AI diagnostics, no forms
CV
Computer vision applied to hair
1:1
Personalized product recommendation

Capabilities applied

Ready to activate your brand with AI? Let's make it immersive

Book a meeting with Marina and let's design the immersive experience your brand needs.

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