Magistral — 100% AI campaign for DreamCo

A campaign generated entirely with artificial intelligence: cinematic photorealism, AI-native art direction and end-to-end delivery in 4 weeks vs. the 12 a traditional workflow would have required.

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Client

DreamCo, a brand looking to relaunch Magistral with a campaign that broke the visual code of the category without inflating the production budget.

Challenge

Produce a campaign with cinematic quality —ambitious art direction, impossible locations, premium casting— inside a time and budget window that simply didn't add up with a traditional workflow.

Solution

We designed a 100% AI-native workflow: concept, storyboard, art direction, virtual casting, scene generation and post-production, all inside the generative AI stack. No physical sets, no re-shoots, no creative compromises.

Results

100%
AI-generated
4 wks
Production (vs. 12 traditional)
End-to-end
AI-native workflow

Capabilities applied

Got a brief? Let's produce it with AI

Book a meeting with Marina and let's design your next AI campaign together.

Let's talk